Ad Budget & CPL Calculator
Plan your Meta & Google Ads spend in seconds. Enter your monthly budget, cost per lead and conversion rate to see expected leads, customers, revenue and ROAS — built for Indian businesses, in ₹.
Your numbers
Tip: not sure of your CPL? Most Indian service businesses sit between ₹50–₹600. Our performance marketing clients regularly hit ₹50–₹150 with WhatsApp follow-up.
Want these numbers in real life?
We engineer Meta & Google ad systems wired into WhatsApp and AI follow-up — so more of those leads actually become customers.
Ad budget questions, answered
What is a good cost per lead (CPL) in India?
It varies by industry, but most Indian service businesses see a CPL between ₹50 and ₹600 on Meta and Google Ads. Immigration, coaching and local services often land ₹50–₹150 with tight creative and WhatsApp follow-up; high-ticket B2B can be higher.
How do I calculate ROAS?
ROAS (Return on Ad Spend) = revenue generated ÷ ad spend. A ROAS of 4 means you earned ₹4 for every ₹1 spent. This calculator works it out for you from your budget, CPL, conversion rate and average order value.
Why are my leads not converting into customers?
The most common reason is slow follow-up. Leads that get a reply within minutes convert far more often. Automating instant WhatsApp replies and AI qualification is usually the fastest way to lift your lead-to-customer rate.