Most ad accounts die from creative fatigue, not bad targeting. Here's our weekly creative testing system.
Hook × Format matrix
Pick 4 hooks and 4 formats (UGC, talking head, motion graphic, carousel). Run 16 combinations on a small budget.
Promote the winners
Anything beating the account benchmark on day 3 graduates to the scaling campaign.
Kill ruthlessly
If it hasn't converted in 1.5x your average CPL — kill it. No exceptions.
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