Google has changed a lot. The fundamentals haven't.
1. Page speed is still king
Sub-2-second LCP. No exceptions.
2. One topic per URL
Avoid mega-pages trying to rank for 30 things. Niche pages win.
3. Internal linking
The most underrated lever. Spend an hour a month adding links between related posts.
4. EEAT signals
Author bios, real photos, citations, last-updated dates. All small. All compound.
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