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SEO 7 min read· Oct 4, 2025

AEO in 2025: getting cited inside ChatGPT & Perplexity

Search is moving from ten blue links to one AI answer. Here's how to be that answer.

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AEO (Answer Engine Optimization) is what SEO becomes when the result page disappears. Your job is no longer to rank — it's to be quoted.

1. Write for entities, not keywords

Schema markup, clear definitions, and unambiguous phrasing help LLMs cite you confidently.

2. Answer real questions, plainly

Lead every page with a 40-word definition that an AI can quote verbatim.

3. Build authoritative citations

Mentions on Wikipedia, Crunchbase, industry directories, and reputable blogs train models to trust you.

4. Monitor mentions weekly

Run prompts in ChatGPT, Perplexity, and Google AI Overviews and log when (and how) you're cited.

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