The wrong channel choice burns budget. The right one builds a pipeline. Here's how we decide between Google Ads and Meta Ads for Indian clients — and how to run them together.
1. Intent vs interruption
Google Ads captures active intent — someone is already searching for 'study visa consultant in Delhi.' Meta Ads creates demand — they weren't looking, but your creative stopped the scroll.
2. B2B services: start with Google
If you sell high-ticket services (immigration, SaaS, real estate), Google search ads usually deliver lower CPL and higher intent. People searching are closer to buying.
3. D2C and lifestyle: start with Meta
If your product is visual, impulse-friendly, or targets a specific lifestyle, Meta's targeting and creative formats usually win. Think fashion, wellness, and education.
4. The dual-channel funnel
Use Meta for top-of-funnel awareness and Google for bottom-of-funnel capture. Someone sees your Meta ad today, searches your brand name tomorrow, and converts via Google. Attribution matters.
5. Budget split for beginners
If you're under ₹2 lakh/month, pick one channel and master it. Above ₹5 lakh/month, run both with a 60/40 split favouring the channel with lower blended CPL.
The best strategy isn't one or the other — it's knowing which to lean on based on your product, audience, and budget.
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